We’re social animals. Interaction is the air. We learn, create, consume, relate, feel safe and strong in a community. And there are many causes to stand for. But as the ‘network effect’ grows into a bandwagon effect, the ominous shadows of Facebook, Instagram, Twitter, YouTube, Pinterest revive the apocalypse scenarios in our never-resting minds.

Is it possible to avoid the Tower of Babel scenario in digital social networking? With a forecast of 3 billion MAU worldwide by 2021, can we build a social media app that works?

Let’s have a take on the future of social media apps.