Magento multi-store

Three eCommerce websites with a single database and admin area
Complete OpenCart to Magento migration without downtime
Rich-functionality eCommerce solution
Geo-targeting: altering tax rates, separate website for visitors from Belgium
Mobile friendly design

Context

The client owned three online stores which were built on top of OpenCart. The client decided to create a new brand store Outwards.nl (Outwards.be – for Belgium) and migrate his online multi-store to a new platform – Magento CE.

Challenge

Since the client already has a well-established and profitable online store, the goal was to improve the current eCommerce solution without the loss of SEO ranking, existing customers and their data: profiles, purchase history, and orders. One of the major acceptance criteria was a website performance.

Solution

CodeTiburon was engaged in the project as a sole technology vendor at all stages of application development, from requirements analysis and system design to website development, testing, deployment and data migration. The development team comprised a project manager, Magento developers, HTML coders, and designers.

Functionality overview

Multi-store: one of the project’s goals is creation of a new brand and a website which unites the existing online stores, in order to reach out to a wider audience. A single system back-office used for a shared products’ stock, order processing system, customer’s data and statistics on sales, which significantly facilitates operations of back-office administrators. Payment gateways: the solution is integrated with Sisow payment aggregator, which supports the following payment methods:

iDEAL (the Netherlands)
MisterCash (Belgium)
ING Home’Pay (Belgium)
SofortBanking (Austria, Belgium, Germany, Italy, the Netherlands, Poland, Spain, Switzerland)
Giropay (Germany)
EPS (Austria)
CreditCard (Worldwide)
PayPal (Worldwide)
OverBoeking/Bank Transfer (Worldwide)

Delivery methods: in order to provide customers with a full set of available shipping methods, the PostNL extension was installed and configured. This module supports the following methods:

Free delivery (Gratis bezorging).
Delivery by appointment (Bezorging op afspraak). Customers can choose the time when their order should be delivered home.
Post office delivery (afhalen bij een PostNL afhaallocatie). Customers have an option to pick up their order at one of the many in-store post offices in the Netherlands, for example, at Albert Heijn, Bruna, Jumbo or Primera.

Translation and localization: Both websites (.nl or .be) share the same language – Dutch. Magento theme has been completely translated and localized. Geo-targeting: the system detects a visitor’s location and automatically redirects to an appropriate web store. In addition, some features, such as registration form and tax rates, are tailored according to a visitor’s country. Blog: a blog is a great way to build the audience and generate more traffic and sales for any eCommerce business. Aw Blog extension has been installed and completely re-designed by CodeTiburon team.