Chatbots are all the rage. Messaging apps open up as platforms for ‘housing’ them. Human language is deemed ‘the new UI layer’, intelligent agents and digital assistants – the new browsers. And the conversational commerce trend is gaining ground. So, is it for real or just a conspiracy plan of the lucky few?
Automation of marketing platforms has had a great impact on the industry over the past few years, it is helping to make marketers more efficient, profitable and successful. However, marketing automation still relies on manual control. It consumes all that time that your marketing team spends on repetitious work.