If you’re reading this, you probably belong to a generation that chooses to write their business plans on a napkin over a friendly coffee chat and implement them overnight. Oops! Another fail? In between the pivoting and desperate quest for the novel, sit quietly and ponder. It’s already there. Just look closely and you’ll see the emerging patterns in the turbulent world of business.
As a business owner, you probably know that developing and launching a mobile app is only a job half done. The next challenge is to determine your app’s price. Overselling and underselling are equally dangerous. If you get too greedy, users won’t buy your app. And if you lower the price too much, well, you won’t get your money back. So what is the happy medium?